More Than Just a Practice

When we first founded our radiology group, we didn’t just want to create a clinical service—we wanted to build something that stood for something. Radiology, like much of healthcare, has become increasingly fast-paced, transactional, and data-driven. And while efficiency and technology are important, we knew from the start that we wanted our group to lead with mission, not just metrics.

Our goal wasn’t simply to interpret images—it was to build a business where medicine, purpose, and people could all thrive together. Over the years, we’ve grown, evolved, and expanded, but we’ve never lost sight of why we started: to create a practice where quality care meets real meaning.

It Starts with the “Why”

Before we ever hired our first employee or signed our first hospital partnership, we asked ourselves a core question: why are we doing this?

For me, the answer was always deeply personal. I’ve spent my life in and around medicine. My mother was an OB/GYN, and my father was a nuclear engineer. Growing up in a home filled with science, service, and sacrifice gave me a strong foundation in values. That carried through in my education—from the Bronx High School of Science, to medical school at SUNY Downstate, and later, during my radiology training and fellowship.

But it wasn’t until I started practicing—and leading—that I realized how critical it was to be intentional about mission. In a field as complex and pressured as radiology, purpose is what keeps you grounded. Purpose is what reminds you that there’s a patient behind every image.

Making Mission Part of the Culture

One of the first things we did as a group was define our core values. Not just words for a website, but living, breathing principles that guide how we hire, train, and lead. We talked about things like integrity, empathy, clinical excellence, and collaboration. And then we got to work embedding those values into our day-to-day operations.

For example, when we bring on a new radiologist, we don’t just look at their credentials—we look at how they think about patient care. Are they curious? Are they team players? Do they care about improving the system, not just showing up for a shift?

We built our group on the idea that radiology is not an isolated specialty. We believe in proactive communication with referring physicians, in owning the patient journey, and in bringing the same level of care and compassion that you’d want for your own family.

That’s not always the norm in our field—but it’s always been non-negotiable for us.

Building With, Not Just For

One of the most meaningful lessons I’ve learned as a leader is that the best businesses are built with people, not just for them. That means investing in our teams, not just our technology.

We’ve spent a lot of time and energy building a culture where radiologists feel supported, where technologists feel empowered, and where administrators feel they have a voice. Because when people feel valued, they do their best work.

It also means taking care of the communities we serve. Through our foundation, we’ve supported initiatives in women’s leadership, especially through elite volleyball programs—a sport I’ve loved and played throughout my life. We’ve also committed resources to causes like mental health awareness, pancreatic cancer, ALS, and pediatric cancer. These aren’t PR efforts—they’re reflections of what matters to us as people, and as an organization.

Leading in a Rapidly Changing Field

Radiology is at a crossroads right now. Artificial intelligence is transforming the way we interpret images. Teleradiology has changed how practices scale. The economics of healthcare continue to evolve at a breakneck pace. Amid all this, it’s easy to lose sight of the human side of what we do.

But I believe our mission is more important now than ever. As technology gets smarter, we need to stay more connected. As systems grow, we need to stay more personal. Our group has always tried to embrace change, but never at the expense of our principles.

That balance—between innovation and intention—is the heartbeat of what we’re building.

A Legacy Worth Leaving

I think a lot about legacy these days. Not in the sense of fame or recognition, but in the sense of what we’re leaving behind for the next generation of clinicians, leaders, and patients. Will they inherit a healthcare system that’s more humane? More sustainable? More mission-driven?

If we do this right, the answer can be yes.

For me, success isn’t just about business growth or clinical volume. It’s about knowing that we built something with heart. A place where people feel proud to work. A partner hospitals can trust. And a practice that always remembers the human behind the image.

That’s the kind of business I set out to build—and the kind of purpose I’ll always fight to preserve.

Radiology will continue to change. Medicine will evolve. But the need for meaning? That never goes away. I believe that mission-driven medicine isn’t just good ethics—it’s good business. It inspires people, drives excellence, and fosters loyalty from patients and partners alike.

At the end of the day, purpose is what turns a good radiology group into a great one.

And it’s the reason I’m still as passionate about this work today as I was when we first started.